Reach your target audience through us

COST: £10,000

Benefits: 

• Have the partnership announced early in the year alongside headline guest names.
• High brand profile on website (sponsors’ page), social platforms, e.marketing to subscriber list, press releases and visitor guide. To include agreed messaging and footage.
• A large stand in one venue and opportunity to have a presence in other market venues eg to run tastings.
• Run a promotional video and have company logo displayed on four public venue screens over the weekend.

COST: £10,000

Benefits:

• Have the partnership announced early in the year alongside headline guest names.
• High brand profile on website (sponsors’ page), social platforms, e.marketing to subscriber list, press releases and visitor guide. To include agreed messaging and footage.
• A large stand in one venue and opportunity to have a presence in other market venues eg for market research.
• Run a promotional video and have company logo on four public venue screens over the weekend.
• Place press release in guest performer goodie bags.
• Tickets for guests and invitation to sponsors’ drinks reception.

COST: £5,000 to £10,000

Venues: The Dome at the Castle (Talks & Debates), Chef Demonstration Stage (Market Hall), Local & Vocal Tent (The Castle), Meet The Author (Library)

Benefits:

• Performance venue branded with company name to include internal branding and external banners.
• A stand in a premium position offering the opportunity to engage with thousands of visitors through market research, drop-in sessions, and promoting special offers.
• Brand profile on Festival website on sponsors’ page and on venue event pages.
• Agreed posts and footage on social platforms, e.bulletin subscriber list, press release mentions, and company logo alongside branded venue on visitor guide/map.
• Logo on four venue screens over the weekend.
• Have a space for an invited guest drinks/hospitality event.
• Tickets for guests and invitation to sponsors’ drinks reception.

COST: £850 to £1,000 (with Party at The Castle) 

• An ‘access all areas’ enhanced Festival experience for up to four guests.
• Four tickets to the VIP hospitality venue across weekend (exclusive space for chefs, speakers and VIPs).
• Complimentary food and drink at hospitality venue, supplied by our exhibitors and caterers.
• Two tickets to sponsors’ drinks reception.
• Opportunity for four guests to attend a choice of individually ticketed events
• Logo on Festival website in ‘AFF Business Partner’ section.
• ‘Abergavenny Food Festival Supporter’ logo for use on own channels.

COST: £1,000

Benefits:

• An ‘access all areas’ enhanced Festival experience for your guests, including hospitality venue use across weekend (exclusive space for chefs, speakers and VIPs).
• Complimentary food and drink at hospitality venue supplied by our exhibitors and caterers.
• Invitation to sponsors’ drinks reception.
• Choice of special events tickets, including Party at The Castle.
• Logo on Festival website in ‘Festival Friends’ section.
• ‘Abergavenny Food Festival Supporter’ logo for use on own channels.

COST: £400

Benefits:

• Support an individual event such as a chef demonstration, talk, or masterclass/tutored tasting.
• Have logo on website event page and on sponsor page under ‘Supporter’.
• 2 x weekend stroller tickets, 2 x supporter event tickets for guests, and 2 x invitation to sponsors’ drinks reception.
• Use of logo stating ‘Supporter of the Abergavenny Food Festival’ for social channels and printed version for display on premises.

For example, but not limited to:

• Festival cups
• Pop-up space
• Site recycling

I first came into the Festival in 2009, having been introduced by Trealy Farm and Caws Cenarth. Back then, Gower Cottage Brownies was a pretty small business and I didn’t have much knowledge of food events. Even so, I tried to make good choices as to where to exhibit.

There were many things to weigh up. It wasn’t just a question of the pitch fee, but also travel, accommodation and time out from production. I truly wondered if there’d be much trade, here in the middle of Wales with my little pitch in one of the outdoor street markets. How wrong I was. I sold out in a day.

The first thing I noticed was the great vibe, and that other exhibitors were of a really high calibre. Visitor engagement was amazing. So I came back again and saw repeat customers. Due to our alignment with the Festival, sales through our online shop increased massively.

Gradually, as the business developed year-on-year, so did my relationship with the Festival. I got a larger stand and therefore a bigger presence. I also got involved with the programme of demonstrations and talks over the weekend. My journey from newbie stall-holder to participant to major sponsor evolved quite naturally.

Gower Cottage Brownies has sponsored guest hospitality at the Festival for many years. It’s the one place where chefs, cooks, writers and campaigners all come together. A brilliant opportunity to get your product sampled and talked about. I’ve also sponsored the New and Small Producers’ Market, and alongside that a New Producer Bursary which gives one recipient a complimentary stall. But there’s more to it than just that. I also act as a mentor, advising on how to get exposure and customer engagement throughout the year.

The Abergavenny Food Festival and Gower Cottage Brownies have grown together. Of course sponsoring the event brings gravitas and brand recognition, but there’s always the potential for a deeper relationship that delivers more for both parties. I’m an upfront ambassador for the Festival and want to see more businesses coming on board. There are lots of ways to engage and get your message out there.

Kate Jenkins